Scope of Work

Healing & Abundance
Brand Launch & Growth Program

A six-month engagement to build the public platform, media system, audience engine, and membership foundation behind Healing & Abundance.

Prepared byContent KitchenPrepared forHealing & AbundanceTermSix months
01 Overview

Healing & Abundance needs more than a podcast launch. It needs a complete system for turning each episode into reach, trust, email subscribers, and a future member relationship.

This program builds the public foundation first, then puts a repeatable content and paid-growth operation behind it. By month six, the brand has a working website, a regular publishing rhythm across the right platforms, an owned email audience, and a defined membership product ready to open when the audience signals demand.

The operating principle: the website, show, newsletter, paid campaigns, and member experience are one system. Each one has a clear job and moves people to the next step.
02 Initial Platform Build

The first build gives Jed a credible public presence and a connected path from first discovery to email subscriber to future member.

01 · CLARITY

Define Jed's public position

One clear story, audience, point of view, and visual identity.

02 · HOME

Build the public destination

A website that turns a listener or viewer into a known subscriber.

03 · DISTRIBUTION

Connect every channel

One publishing system for Apple, Spotify, YouTube, social, search, and email.

04 · NEXT STEP

Prepare The Circle

A defined member offer and operating plan, ready when audience demand supports it.

Public identity

Jed and Healing & Abundance show up with one clear message across every public touchpoint.

Complete when: positioning, host and show language, content pillars, and channel identity are approved.

Website that captures demand

The show has a public home built to turn visits into email subscribers, not just host information.

Complete when: the live site, episode hub, newsletter capture, welcome flow, and analytics are working.

Release system

Every episode can move through the same release process instead of being rebuilt from scratch.

Complete when: Apple, Spotify, YouTube, website publishing, and the editorial calendar are connected.

Member path

The future paid experience has a clear promise, structure, and operational plan before money is spent building it.

Complete when: the offer, journey, platform recommendation, access model, and support requirements are defined.

03 Ongoing Audience Growth Program

The retainer runs one connected growth loop. The show creates the ideas. Distribution creates visibility. The website and newsletter create an owned relationship. Paid and partner channels make the winning work travel further.

01 · GET FOUND

Show up where people look

YouTube, social, podcast platforms, search, guest appearances, and partner audiences.

02 · EARN THE SUBSCRIBE

Move attention to email

Every channel has a route into a newsletter, resource, or waitlist.

03 · LEARN AND SCALE

Put money behind winners

Paid media scales content and audiences that produce qualified subscribers.

04 · DEEPEN TRUST

Build the next relationship

Email, community, and the future member experience create a reason to stay involved.

Visibility

Publish the show and channel-native content where new people can find Jed.

Measured by: reach, views, listens, search visibility, and channel growth.

Subscriber growth

Turn the attention from every channel into a relationship Jed owns.

Measured by: new subscribers, landing-page conversion, welcome-flow engagement, and list growth.

Paid acquisition

Test audiences, creative, and landing pages. Increase spend only where the subscriber quality holds up.

Measured by: cost per qualified subscriber, conversion rate, and retargeting response.

Reputation and trust

Reach people through the hosts, partners, publications, and communities they already trust.

Measured by: partner placements, guest appearances, referral traffic, and subscriber contribution.

04 Six-Month Timeline
Workstream Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Brand, website, and tracking Define Build Launch Improve Improve Improve
Podcast, YouTube, and social Set up Prepare Publish Publish Publish Publish
Newsletter and lead capture Build Launch Grow Grow Grow Grow
Paid audience acquisition Plan Prepare Test Optimize Scale Scale
Membership product Research Define Validate Build Prepare Launch / waitlist
05 Engagement Options

Choose one six-month engagement. Each option has a one-time buildout, then a monthly program that grows Jed's visibility and audience.

Jed's public foundation

The Platform

For establishing Jed's public presence and finding the first reliable path to subscribers.

Buildout$13,000
Monthly$9,500

Outcome: a live platform and a clear view of what earns qualified attention.

Membership and community

The Circle

For operating the public growth system and a real member experience at the same time.

Buildout$16,500
Monthly$23,500

Outcome: a public media operation and a functioning member platform.

What changes at each level

Select one option. Advertising spend and platform fees are separate.

Monthly scope The Platform The Reach The Circle
Public foundation Website, show setup, email capture, and analytics Reach foundation plus member platform, payments, and access
Show distribution 2 releases per month 4 releases plus member-channel distribution
Public visibility 8 social posts 28 short-form assets + 20 channel-native posts
Newsletter and list 2 editions and welcome-flow improvement Weekly newsletter plus member onboarding, retention, and event emails
Paid acquisition 1 acquisition channel with creative and landing-page tests Up to 3 channels with acquisition, retargeting, creative, and offer tests
Reputation and partners Channel baseline and priority plan Guest, partner, speaking, PR, and search-content distribution
Member experience Product blueprint Member onboarding, library, prompts, live-call promotion, and support routing
Operating cadence Monthly performance scorecard Weekly check-in + monthly growth and member review

The Platform by month six

A credible public platform, dependable releases, and evidence about the channels creating qualified subscribers.

The Circle by month six

A public media operation and a member platform with a clear acquisition and retention view.

06 Working Terms

Client contribution

Healing & Abundance provides filmed episode footage, access to accounts, timely approvals, and the people needed for recording, member programming, and subject-matter review.

Measurement

We track qualified subscribers, website conversion, video and episode retention, cost per subscriber, repeat audience, membership demand, and member activation.

Separate costs

Advertising spend, platform subscriptions, and outside production costs are paid directly by Healing & Abundance. Each option is a six-month commitment.

Healing & Abundance launches with the systems required to build an audience now and a member business that has somewhere real to grow.