The Platform
For establishing Jed's public presence and finding the first reliable path to subscribers.
Outcome: a live platform and a clear view of what earns qualified attention.
A six-month engagement to build the public platform, media system, audience engine, and membership foundation behind Healing & Abundance.
Healing & Abundance needs more than a podcast launch. It needs a complete system for turning each episode into reach, trust, email subscribers, and a future member relationship.
This program builds the public foundation first, then puts a repeatable content and paid-growth operation behind it. By month six, the brand has a working website, a regular publishing rhythm across the right platforms, an owned email audience, and a defined membership product ready to open when the audience signals demand.
The first build gives Jed a credible public presence and a connected path from first discovery to email subscriber to future member.
One clear story, audience, point of view, and visual identity.
A website that turns a listener or viewer into a known subscriber.
One publishing system for Apple, Spotify, YouTube, social, search, and email.
A defined member offer and operating plan, ready when audience demand supports it.
Jed and Healing & Abundance show up with one clear message across every public touchpoint.
Complete when: positioning, host and show language, content pillars, and channel identity are approved.
The show has a public home built to turn visits into email subscribers, not just host information.
Complete when: the live site, episode hub, newsletter capture, welcome flow, and analytics are working.
Every episode can move through the same release process instead of being rebuilt from scratch.
Complete when: Apple, Spotify, YouTube, website publishing, and the editorial calendar are connected.
The future paid experience has a clear promise, structure, and operational plan before money is spent building it.
Complete when: the offer, journey, platform recommendation, access model, and support requirements are defined.
The retainer runs one connected growth loop. The show creates the ideas. Distribution creates visibility. The website and newsletter create an owned relationship. Paid and partner channels make the winning work travel further.
YouTube, social, podcast platforms, search, guest appearances, and partner audiences.
Every channel has a route into a newsletter, resource, or waitlist.
Paid media scales content and audiences that produce qualified subscribers.
Email, community, and the future member experience create a reason to stay involved.
Publish the show and channel-native content where new people can find Jed.
Measured by: reach, views, listens, search visibility, and channel growth.
Turn the attention from every channel into a relationship Jed owns.
Measured by: new subscribers, landing-page conversion, welcome-flow engagement, and list growth.
Test audiences, creative, and landing pages. Increase spend only where the subscriber quality holds up.
Measured by: cost per qualified subscriber, conversion rate, and retargeting response.
Reach people through the hosts, partners, publications, and communities they already trust.
Measured by: partner placements, guest appearances, referral traffic, and subscriber contribution.
| Workstream | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 |
|---|---|---|---|---|---|---|
| Brand, website, and tracking | Define | Build | Launch | Improve | Improve | Improve |
| Podcast, YouTube, and social | Set up | Prepare | Publish | Publish | Publish | Publish |
| Newsletter and lead capture | Build | Launch | Grow | Grow | Grow | Grow |
| Paid audience acquisition | Plan | Prepare | Test | Optimize | Scale | Scale |
| Membership product | Research | Define | Validate | Build | Prepare | Launch / waitlist |
Choose one six-month engagement. Each option has a one-time buildout, then a monthly program that grows Jed's visibility and audience.
For establishing Jed's public presence and finding the first reliable path to subscribers.
Outcome: a live platform and a clear view of what earns qualified attention.
For building Jed's visibility, owned audience, and a repeatable acquisition engine.
Outcome: measurable subscriber growth and a ready founding-member audience.
For operating the public growth system and a real member experience at the same time.
Outcome: a public media operation and a functioning member platform.
Select one option. Advertising spend and platform fees are separate.
| Monthly scope | The Platform | The Reach | The Circle |
|---|---|---|---|
| Public foundation | Website, show setup, email capture, and analytics | Platform plus growth funnels, tracking, and member waitlist | Reach foundation plus member platform, payments, and access |
| Show distribution | 2 releases per month | 4 releases per month | 4 releases plus member-channel distribution |
| Public visibility | 8 social posts | 16 short-form assets + 14 channel-native posts | 28 short-form assets + 20 channel-native posts |
| Newsletter and list | 2 editions and welcome-flow improvement | Weekly newsletter, segmentation, referral capture, and flow tests | Weekly newsletter plus member onboarding, retention, and event emails |
| Paid acquisition | 1 acquisition channel with creative and landing-page tests | Meta + YouTube acquisition, retargeting, and budget management | Up to 3 channels with acquisition, retargeting, creative, and offer tests |
| Reputation and partners | Channel baseline and priority plan | Guest, partner, newsletter-swap, and earned-placement outreach | Guest, partner, speaking, PR, and search-content distribution |
| Member experience | Product blueprint | Offer setup, onboarding, and founding-member waitlist | Member onboarding, library, prompts, live-call promotion, and support routing |
| Operating cadence | Monthly performance scorecard | Weekly check-in + monthly growth scorecard | Weekly check-in + monthly growth and member review |
A credible public platform, dependable releases, and evidence about the channels creating qualified subscribers.
A growing owned audience, a measured subscriber acquisition cost, and a ready founding-member waitlist.
A public media operation and a member platform with a clear acquisition and retention view.
Healing & Abundance provides filmed episode footage, access to accounts, timely approvals, and the people needed for recording, member programming, and subject-matter review.
We track qualified subscribers, website conversion, video and episode retention, cost per subscriber, repeat audience, membership demand, and member activation.
Advertising spend, platform subscriptions, and outside production costs are paid directly by Healing & Abundance. Each option is a six-month commitment.
Healing & Abundance launches with the systems required to build an audience now and a member business that has somewhere real to grow.